Analytics & Tracking
Reliable tracking is the foundation of performance marketing. We implement GA4, GTM, call tracking, and offline conversion imports.
GA4 + GTM implementation
Events, conversions, and a clean measurement plan that matches your funnel.
Reporting that answers ‘why’
Dashboards that connect spend → leads → revenue, not just clicks.
Closed-loop attribution
Import qualified leads and sales back into ad platforms for smarter bidding.
Deliverables you can hold us accountable to
Core deliverables
- Measurement plan
Define events and conversions that reflect real business outcomes. - GA4 + GTM configuration
Conversion events, triggers, tags, and QA checks. - Call tracking setup
Track calls from ads and websites; optionally qualify outcomes in your CRM. - Offline conversion import
Connect sales/qualified-lead outcomes back into Google Ads. - Dashboard + reporting cadence
A simple view for you and a detailed view for operators.
Final scope depends on your budget, industry, and tracking requirements.
What success looks like
We align on one or two primary KPIs (ROAS, CAC, qualified calls, pipeline revenue), then build campaigns and reporting around those numbers.
Lower waste, better targeting, stronger bids.
Faster learning via structured testing.
Conversion tracking you can trust.
Reporting that explains “why” and “next”.
Common questions
Can you fix broken tracking?
Yes. We can audit your setup and correct issues across tags, GTM, GA4, and conversion actions.
Can you track calls that become paying customers?
Yes—if you capture call outcomes and revenue in a CRM or spreadsheet, we can map and import them as offline conversions.
Do you work with GoHighLevel?
Yes. We can set up workflows so lead status and revenue are pushed back to ad platforms.
Do I need GA4 if I have another CRM?
GA4 is still useful for site behavior and campaign visibility, but we can tailor reporting around your CRM as the source of truth.
Want a plan and a clean launch timeline?
Send your website, target locations, and budget range—we’ll reply with a clear scope and expected milestones.